“Many funeral directors and cemeterians have been in the business of cremation for years and they continue to make the same errors year in and year out. This book will give them direction on each dynamic of their business to make it more profitable and less prone to liability.” – Dan Isard

Dan’s latest book offers 250 pages focusing on the history of cremation, North American professional and consumer attitudes on cremation as well as the errors many make in arrangements for cremation families. You will learn about the business side of the cremation business, including establishing prices for services, valuating business overhead, establishing package pricing and how to compete effectively. It covers the costs of creating a crematory and how to decide if the time is right to buy one yourself. This book helps you have the courage to take the actions you need to take in today’s world by looking at various research projects dealing with attitudes of death and cremation. Whether you own your own crematory or use a crematory vendor, this book will help you run your business better. And, most importantly, this book will help you learn where the liability pitfalls exist and how to work with your lawyer to protect yourself for the future.

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